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Creativity is intelligence having fun.

Albert Einstein

Meet our awesome team

We’re a small but mighty team dedicated to helping you reshape your life with ease and success!

Led by Lucija Burić, founder of BYCADEMY, we bring knowledge from top motivational programs to Croatia. With a background in Environmental Sciences, Biology, Health, and Coaching, Lucija combines science and personal development to guide you toward growth and transformation.

More than just a business, we’re a close-knit team. Michael our communication expert and Antonio our multimedia designer have also trained in life coaching, making BYCADEMY a shared journey for all of us.

Get ready to embark on an exciting journey of personal growth and positive change!

     Picture by Fran Hosjak

Lucija – Founder and CEO

As the founder and head coach of BYCADEMY, I blend expertise in Environmental Sciences, Biology, Health, and Coaching to help individuals and organizations grow. My journey began in scientific research and sustainability consulting, but my passion for psychology and personal development led me to life coaching.

With experience in goal-setting, leadership, and personal transformation, I empower individuals to reach their full potential. My three years of personal psychotherapy have deepened my understanding of resilience and emotional well-being.

Currently, I’m researching integrative biology and women’s health at the University of Groningen, bridging science with holistic well-being. My mission is to help people ans especially woman break free from limiting patterns, build sustainable habits, and create fulfilling lives.


Michael – Communication and project development

Michael is a successful entrepreneur, full of ideas and solutions for new projects. For more than 30 years, he has always been passionate about communication. He is founder and CEO of schmizz communicate 360°, a swiss-based communication agency.

Michael supports BYCADEMY with his 360° communication expertise, photos, website and project development.


Antonio – Content creation and multimedia

Antonio, our multidisciplinary creative designer with a decade of gaming industry experience, blends his diverse skills and deep passion for personal growth to inspire excellence.

From mechatronics to philosophy, he embodies the value of continuous learning and drives our commitment to detail-oriented, multi-perspective creativity at Bycademy.