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If you can see it in your mind, you can hold it in your hands

Bob Proctor

Meet our awesome team

We’re a small but mighty group of people who are dedicated to helping you reshape your life and supporting you on your journey towards becoming the best version of yourself!

Our team is led by the founder of BYCADEMY, Lucija Buric, who is not only the first Proctor Gallagher Institute (PGI) Consultant in Croatia, but also a student of NLP and Life Coaching. With her wealth of experience and eagerness to share the principles of personal growth, she’s here to show you the best way to achieve your dreams and become the person you’ve always wanted to be!

Speaking of dreams, Proctor Gallagher Institute is a renowned company in the self-development industry, and we’re proud to have brought it to East and Central Europe with Lucija leading the way. But we’re not just about business – we’re a close-knit team of friends who share a deep passion for helping others. Our communication expert, Michael, and our multimedia designer, Antonio, have both gone through life coaching programs and studied with Lucija. We’re all connected by BYCADEMY and it has become an integral part of our lives.

Get ready to embark on an exciting journey of personal growth and positive change!

We’re here to support you every step of the way towards a better, brighter future! Let’s make your dreams a reality together!

     picture by michaelschmid.photo

Lucija – Founder and CEO

I am the founder and head coach of Bycademy. My journey, transitioning from a career in environ­mental sciences to life coaching and NLP practitioner, has been driven by a passion for helping people find happiness, satisfaction, and greater fulfilment in life, much like my own quest.

Through Bycademy, I aim to empower individuals to achieve more and uncover the deeper meaning in their lives. Additionally, I am dedicated to helping leaders discover effective ways to motivate and support their teams in becoming the best they can be.


Michael – Communication and project development

Michael is a successful entrepreneur, full of ideas and solutions for new projects. For more than 30 years, he has always been passionate about communication. He is founder and CEO of schmizz communicate 360°, a swiss-based communication agency.

Michael supports BYCADEMY with his 360° communication expertise, photos, website and project development.


Antonio – Content creation and multimedia

Antonio, our multidisciplinary creative designer with a decade of gaming industry experience, blends his diverse skills and deep passion for personal growth to inspire excellence.

From mechatronics to philosophy, he embodies the value of continuous learning and drives our commitment to detail-oriented, multi-perspective creativity at Bycademy.